| Beef Marketing Primer |
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Beef marketing instructional materials were developed for use by teachers of agriculture and their students to understand the history, technical and economic principles, and practical application of marketing as it exists within the beef industry.
These materials were designed to include activities suited to secondary or post-secondary students of agriculture. Practical management strategies are presented in the instructional materials to complement the common scientific principles. The instructional materials contain many hands-on activities that are designed to enhance the student's comprehension of the subject. The Beef Marketing instructional materials are divided into six units.
Each unit contains a list of objectives, instructional resources, teaching aides, puzzles, a vocabulary list, an interest approach, sample evaluation, and student activities. The materials are designed to be a functional component of an existing curricula. They are not intended to be used in isolation. Instructors may opt to select certain parts of the instructional materials to enrich existing lessons in agricultural management, production agriculture, marketing, animal science, or family and consumer sciences. ORDER INFORMATION (pdf) ********** This project was directed by Drs. Jeffrey Wood and Cheryl Wachenheim at Illinois State University. Major sponsors included Cactus Feeders, Inc. and Fort Dodge Animal Health.
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